Fidel & Co is open

Fidel & Co. is the namesake of owner Fidel Samour, a former administration staffer at Children’s Hospital. The son of El Salvadoran immigrants, Samour didn’t gain an appreciation for coffee until eight or nine years ago. After making his first French press coffee, Samour began seeking out roasters and specialty coffee shops while he traveled. He soon linked up with Raul Rivera, an El Salvadoran coffee producer and a business partner of Fidel & Co. Rivera, along with John Allen of Onyx Coffee in Rogers, convinced Samour and his wife, Sarah, to start a coffee business of their own.

Make sure you go check out The East Village’s newest coffee shop. Located in The Distillery Building. And read the online article about Fidel &Co. in Rock City Eats!